The limits to efficiency

A vast percentage of all technology businesses, especially in the ‘business-to-business’ space, are launched and become successful in trying to create efficiency - basically reduce time, effort, money from the human experience, the ‘user journey’ as it is called in business terms.

Usually the reason to create efficiency by removing the ‘undersirable’, the ‘negative’ is to introduce / insert into that extra time or space gained some experience or product that provides something ‘positive’ - pleasure, gratification, learning, fun, joy, elation, etc.

But the human capacity for all things enjoyable has limits. Pleasure has a ceiling. After a certain degree of exposure to pleasure we grow numb. The coffee becomes too heady, the ice cream turns too sweet to palate any more, the music grows just too tiresome, and we fall away or into our lovers exhausted from the fornication.

Basically, after some amount of sustained exposure to pleasure the human system needs a break to recalibrate and reset, to regain its sensitivity, the underlying

Given such real limits, how much more efficient can life get, I ask myself sometimes. Is there a limit to the ease of use that can be created and inserted into the obsessive extraction of time and space from the existing user journey?